Michal Voják

Co-founder / userUP Leader

Michal is a pioneer in product discovery! He is behind the idea of this tool.

Author's articles

14. 7. 2023

Methodology

Design is an essential component of today's world. Nowadays, everything is designed, and we need…

UI, UX, CX, Product or service design? Who do I…

29. 6. 2023

Finding opportunities

The answer is frequently very simple – the desired outcome. That appears to be a simple answer, but…

What is more important when developing a digital…

It has happened to you that you are creating new functionality, or just the whole product, and…

Assumptions – "I would do as a user"…

6. 11. 2021

Methodology

Product Discovery is a collection of methods that help to create quality products with a strong…

What is Product Discovery, and how to create…

15. 10. 2021

Usability testing

Clients and people from product teams often ask me how many people are needed for usability testing…

Are five respondents enough for a usability test?

25. 8. 2021

Finding opportunities

Do you find yourself sitting with a client or at a team meeting where you discuss users' problems…

Focus on understanding the problem, not on the…