UX research helps us answer three main questions:
- Who are our users?
- What are their needs, goals and pains?
- What do they want to achieve
Most designers may not be the users of our product. They think differently, use different tools and usually have more technical skills. Therefore we need to talk to real users to determine wether we are creating the right product.
Conducting research during a design process can save us a lot of time and money because we will make sure to design something that our users will use intuitively in order to achieve their goals.
Steps you should go through in conducting research
Find out more about UX research
There are plenty of articles about UX research on our blog. If you are interested in this topic, make sure to visit it.
Before investing into a new solution, conducting initial tests with your users can ensure your concept is strong enough to bring into later development stages. This testing phase helps to identify the most efficient solutions to bring forward for development and launch.