UX research is a necessary part of a design process. It helps you find out your customer's goals, pains and needs. These articles will help you choose the right research method and get your team on board.
Find out what steps are necessary in order to succesfully conduct research.
Interview is a great method that will help you understand how your users think, what are their pains and goals.
Find out what problems are on your web, e-shop or app. See how your users deal with them.
How to conduct focus groups and in which situations are they more suitable than interviews?
Surveys will help you confirm your hypothesis and hand you the data you'll need for decision making.
Do you have two versions of a homepage or two different methods how to sign up to your newsletter and don't know how to choose between them? A/B testing may help you.
